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20 September 2020

The Power of a Highly Targeted Email List

If your marketing strategy involves sending out generic emails to large lists composed of the general public, you’re missing out on a golden marketing opportunity. Don’t let the chance pass you by to find your ideal audience who is genuinely interested in your product or services. Utilize a targeted email list of prospects to make it easier to find new customers in your niche so you can increase your campaign’s success rate. To help, we’ve rounded up a few simple ways to help you use a targeted list for your benefit. 


Utilize Segmentation Metrics 

Before you plan out your upcoming campaign, take time to identify your target audience and the segmentation metrics that matter most to your business. This includes things like the city your customers live in, their annual household income, and their shopping habits. You’ll use the four categories below to help you make a decision. 

  • Geographics
  • Demographics
  • Psychographics
  • Behavioral Patterns 

Once you identify and get to know your audience, you’ll be able to find the right people to target so you will have the best results possible for your upcoming marketing campaigns. This will also make it easier to determine the type of content included in an email, direct mailer, or voicemail. 


Increase Your ROI Potential By Targeting The Right People 


Targeted email lists make it easy to reach the right people, so you’re spending your marketing dollars wisely. By narrowing down your audience, your possible ROI will significantly increase by taking the time to reach out to the right people. This will also boost your click-through and open rates for our email campaigns.  Studies show that when users receive a personalized email that addresses a problem they need to be solved, they are much more likely to open it, to make sure you’re only sending relevant information to your customers. 

Build Trust and Grow Business Relationships

Your customers engage with you when you meet a specific need. By reaching out to a targeted audience, you’ll be able to develop a trusted relationship by showing them solutions for real-life problems they may be facing. By building this form of trust, you may also have the opportunity to gain repeat customers who come back time and time again. 


Analyze Your Existing Customer Database

Take time to review and update the data that you already have. The goal is to find people who are similar to your current customers. When you identify what type of segmentation they fall under, this will make it much easier to recognize identifiers you want to target in your next campaign to improve your success rate. 


If your business is on the search for new customers, look no further. Exact Data sources our data from a secure natural database with over 242 million email records paired with the technology and tools to help you find your ideal audience in real-time. Over the past 20 years, we have provided exceptional service and accurate data that our customers have come to expect and trust. Contact us today to learn how you can acquire new customers cost-effectively with our highly targeted email lists so you can be on your way to incorporate these subject line tips and acquire new business quicker.