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Email Marketing

Email Deployment vs. Email+TM

Email Deployment (guaranteed delivery): Email Deployment guarantees your creative will be delivered to the specific audience you’ve selected. The campaign will continue to deploy until confirmation the exact quantity ordered has been delivered. An exact number of clicks or conversions is not guaranteed. No emailer can guarantee a specific number of emails will be delivered, so most (like Exact Data) calculate average delivery rate, then over email to compensate. Keep this in mind when you purchase emails for output and self-emailing. Email Deployment works best for branding or multi-channel campaigns where continuity among channels is important.

Email+TM (guaranteed results): Email+ guarantees you will receive a specific number of bona fide clicks from your campaign, using the creative you supplied, plus alternate, similar versions we produce for our backfill sources, including but not limited to, Yahoo Gemini, AdWords, and contextual links. Simultaneously with deploying your email campaign, our backfill sources will target the same geography identified by your campaign, but demographics will be 'self-selected' by casting a wider net. Email+ is best suited for campaigns where a specific number of clicks are required.

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The true value of email is versatility: Not only is email effective for prospecting, it can be used to match individuals to social media profiles (for targeting purposes), and is the only commercially available, unique identifier in a contact (name and address).

Understanding Email Campaigns

In developing a new email campaign, direct marketing professionals consider multiple factors for producing successful results:

  • Defining an appropriate target audience
  • Creating eye-catching subject lines
  • Presenting content in user-friendly format
  • Increasing click-through rates
  • Analyzing campaign results
  • Evaluating campaign for integration or retirement

Exact Data is an industry leader in direct email marketing services. By providing clients with the data and tools necessary to develop, test and analyze their campaigns, Exact Data assists its clients in reaching their goals.

Email marketing services include:

  • Audience targeting
  • Dynamic personalization
  • Circulation planning
  • Online marketing analysis
  • Tracking campaign results
  • Testing and transactional messaging

Email Banners - Guaranteed Placement

Place your text link at the top of the inbox or elsewhere on the Yahoo! site. Selects available include geography, age, gender and more. Even select by keyword. Expect to pay a higher price per click, but get more consistent results.

Selectable Interest Categories

  • Accessories
  • Action Sports
  • Africa
  • Air Travel
  • Antivirus Software
  • Appliances
  • Arts and Crafts
  • Asia
  • Australia and New Zealand
  • Auto Parts
  • Auto Racing
  • Babies and Toddlers
  • Baseball
  • Basketball
  • Books and Literature
  • Boxing
  • Budget Travel
  • Bus and Rail
  • Business Computing
  • Business Finance
  • Business Services
  • Business Travel
  • Buying and Selling Homes
  • Cameras and Camcorders
  • Canada
  • Career Training
  • Careers
  • Cats
  • Cell Phones
  • Chronic Pain
  • Cleaning
  • Clothing
  • Coffee and Tea
  • College and University
  • Computer Networking
  • Computer Peripherals
  • Contests and Freebies
  • Continuing and Adult Education
  • Convertible
  • Cooking and Recipes
  • Coupe
  • Couponing
  • Credit and Debt
  • Cruises
  • Dating
  • Dental Care
  • Desserts and Baking
  • Digital Audio
  • Dining Out
  • Dining Out - Fast Food
  • Dogs
  • Electric and Hybrid
  • Email
  • Europe
  • Exercise
  • Face and Body Care
  • Family Travel
  • Financial News
  • Fishing
  • Fitness Sports
  • Football
  • Footwear
  • Games (or Video Games)
  • Gardening and Landscaping
  • Gifts
  • Golf
  • Graphics Software
  • Hair Care
  • Hatchback
  • Health and Lowfat Cooking
  • Home Repair
  • Home Theater
  • Hotels
  • Human Resources
  • Hunting and Shooting
  • Ice Hockey
  • Industrial
  • Insurance
  • Interior Decorating
  • Internet Technology
  • Investing
  • Jewelry
  • K to 12 Education
  • Language Learning
  • Legal Issues
  • Luxury
  • Marriage
  • Martial Arts
  • Men's Health
  • Mexico and Central America
  • MiniVan
  • Motorcyles
  • Movies
  • Music
  • Mutual Funds
  • Network Security
  • Olympics
  • Outdoor Sports
  • Parenting School-Age Kids
  • PC Support
  • Politics and Commentary
  • Portable Entertainment
  • Programming Languages
  • Remodeling and Construction
  • Rentals
  • Retirement Planning
  • Rugby
  • Sailing
  • Sedan
  • Senior Living
  • Social Media and Networking
  • South America
  • SUV
  • Tax Planning
  • Teens
  • Television
  • Toys
  • Transportation and Logistics
  • Trucks and Accessories
  • U.S. Travel
  • Used Autos
  • Vision
  • Wagon
  • Water Sports
  • Weather
  • Weddings
  • Weight Loss
  • Women's Health
  • World Soccer