Email Deployment (guaranteed delivery): Email Deployment guarantees your creative will be delivered to the specific audience you’ve selected. The campaign will continue to deploy until confirmation the exact quantity ordered has been delivered. An exact number of clicks or conversions is not guaranteed. No emailer can guarantee a specific number of emails will be delivered, so most (like Exact Data) calculate average delivery rate, then over email to compensate. Keep this in mind when you purchase emails for output and self-emailing. Email Deployment works best for branding or multi-channel campaigns where continuity among channels is important.
Email+TM (guaranteed results): Email+ guarantees you will receive a specific number of bona fide clicks from your campaign, using the creative you supplied, plus alternate, similar versions we produce for our backfill sources, including but not limited to, Yahoo Gemini, AdWords, and contextual links. Simultaneously with deploying your email campaign, our backfill sources will target the same geography identified by your campaign, but demographics will be 'self-selected' by casting a wider net. Email+ is best suited for campaigns where a specific number of clicks are required.
The true value of email is versatility: Not only is email effective for prospecting, it can be used to match individuals to social media profiles (for targeting purposes), and is the only commercially available, unique identifier in a contact (name and address).
In developing a new email campaign, direct marketing professionals consider multiple factors for producing successful results:
Exact Data is an industry leader in direct email marketing services. By providing clients with the data and tools necessary to develop, test and analyze their campaigns, Exact Data assists its clients in reaching their goals.
Place your text link at the top of the inbox or elsewhere on the Yahoo! site. Selects available include geography, age, gender and more. Even select by keyword. Expect to pay a higher price per click, but get more consistent results.