Email Deployment (guaranteed delivery): Email Deployment guarantees your creative will be delivered to the specific audience you’ve selected. The campaign will continue to deploy until confirmation the exact quantity ordered has been delivered. An exact number of clicks or conversions is not guaranteed. No emailer can guarantee a specific number of emails will be delivered, so most (like Exact Data) calculate average delivery rate, then over email to compensate. Keep this in mind when you purchase emails for output and self-emailing. Email Deployment works best for branding or multi-channel campaigns where continuity among channels is important.
Email+TM (guaranteed results): Email+ guarantees you will receive a specific number of bona fide clicks from your campaign, using the creative you supplied, plus alternate, similar versions we produce for our backfill sources, including but not limited to, Yahoo Gemini, AdWords, and contextual links. Simultaneously with deploying your email campaign, our backfill sources will target the same geography identified by your campaign, but demographics will be 'self-selected' by casting a wider net. Email+ is best suited for campaigns where a specific number of clicks are required.
The true value of email is versatility: Not only is email effective for prospecting, it can be used to match individuals to social media profiles (for targeting purposes), and is the only commercially available, unique identifier in a contact (name and address).
In developing a new email campaign, direct marketing professionals consider multiple factors for producing successful results:
Exact Data is an industry leader in direct email marketing services. By providing clients with the data and tools necessary to develop, test and analyze their campaigns, Exact Data assists its clients in reaching their goals.
Place your text link at the top of the inbox or elsewhere on the Yahoo! site. Selects available include geography, age, gender and more. Even select by keyword. Expect to pay a higher price per click, but get more consistent results.
Results are based on more than deliverability. In order to achieve the maximum return on investment, we recommend using high quality email creatives with professional content geared toward your target audience. Beyond that, we can only guarantee a 100% delivery rate - the rest is up to you and the strength of your message.
A white-listed IP is another name for a trusted sender. Emails coming from these IPs are considered spam-free and are not sent to your junk folder.
For optimal results, use both HTML and text versions, although if you do not have a text version we will still deploy your email. Text versions are desireable to ensure individuals without the capability to view HTML emails can still read your message.
All of the emails in our database are opt-in and CAN-SPAM compliant, but that is only half the battle. We urge our clients to read the FTC’s guidelines on CAN-SPAM compliance when writing their email creative to avoid potential pitfalls.
Yes. However, we can only guarantee 100% deliverability if we deploy the campaign for you.
Remember that people see hundreds of emails a day, and yours needs to be unique and stand out. In general, use bright yet professional designs. Use eye-catching (but not misleading) subject lines, and most importantly, include a strong call to action. What do you want your audience to do after opening? What are the goals of your campaign?
After we deploy your email campaign, you’ll receive a detailed analytics report stating how many emails were deployed, how many were delivered, the amount of opens, the total clicks within those opens, as well as the click through rates with 48-72 hours.
Exact Data sources consumer data from a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. Exact Data’s business data is sourced from national databases totaling approximately 100 million business names, email and postal addresses, and telephone numbers, originating from hundreds of different sources. Selects include but are not limited to SIC code, job title, and employee size.
We guarantee a 100% delivery rate for email (when deployed by Exact Data). Since marketing campaigns in general rely on many different factors (quality of products, advertisement, etc.), we can only guarantee your messages will be received.
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