Email Optimization

Email optimization allows direct marketers to create effective email marketing campaigns that seamlessly integrate with an overall marketing plan. If you’re looking for ideas to optimize your campaign, following best practices developed through experience or email marketing experts is a great place to start. Since email marketing is dynamic, it is important to continuously examine results and make the appropriate changes to enhance success rates. Here’s a few methods to explore for optimizing your campaign:

List Segmentation

List Segmentation allows for more targeted campaigns based on specific geographic, demographic or historical behaviors. Breaking down your list is an important way to incorporate dynamic content and promote specific products and services to an engaged audience.

Avoiding Spam Triggers

The quickest way to lose out on sales is through poor deliverability. By complying with the CAN-SPAM Act and following best practices email deployments, you should be able to optimize your delivery and avoid the junk bin. See our Blog post on Avoiding the Spam Trap.

A Call to Action

An attention-grabbing headline, a personalized greeting, and a concise message. These three elements of a campaign draw the recipient in, but they still need to be "hooked." Your call to action should incite a potential customer or client to move swiftly – be it a limited time offer, a reward, or another compelling offer. This is your first impression – make it a good one!

Test Your Emails

The only way to truly know the effectiveness of your email campaigns is through testing. One of the most effective methods is the A/B Test, which allows the marketer to compare analytics between the original email deployed to half of your list (A), and a slightly altered email sent to the other half (B). The response rates for the two emails will guide you in your strategy.

Click here to learn more about A/B Testing.

For more information and to speak with a Sales Representative, please call us at 877-440-3282 or send an email to

Common FAQ

  • What results can I expect?
  • What does it mean to have "white-listed IPs"?
  • Do I need both HTML and text versions of my email?
  • Talk to me about CAN-SPAM compliance.

    All of the emails in our database are opt-in and CAN-SPAM compliant, but that is only half the battle. We urge our clients to read the FTC’s guidelines on CAN-SPAM compliance when writing their email creative to avoid potential pitfalls.

  • Can I purchase emails from Exact Data and deploy them myself?

    Yes. However, we can only guarantee 100% deliverability if we deploy the campaign for you.

  • What are "best practices" when it comes to designing an email creative?

    Remember that people see hundreds of emails a day, and yours needs to be unique and stand out. In general, use bright yet professional designs. Use eye-catching (but not misleading) subject lines, and most importantly, include a strong call to action. What do you want your audience to do after opening? What are the goals of your campaign?

  • What reporting should I expect after the email campaign has deployed?

    After we deploy your email campaign, you’ll receive a detailed analytics report stating how many emails were deployed, how many were delivered, the amount of opens, the total clicks within those opens, as well as the click through rates with 48-72 hours.

  • What is Exact Data's data source?

    Exact Data sources consumer data from a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. Exact Data’s business data is sourced from national databases totaling approximately 100 million business names, email and postal addresses, and telephone numbers, originating from hundreds of different sources. Selects include but are not limited to SIC code, job title, and employee size.

  • Does Exact Data offer performance guarantees?

    We guarantee a 100% delivery rate for email (when deployed by Exact Data). Since marketing campaigns in general rely on many different factors (quality of products, advertisement, etc.), we can only guarantee your messages will be received.

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