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Dynamic Email Content

Dynamic Content within an email marketing campaign provides an opportunity to reach a customer’s attention through personalization. By tailoring a message to the specific recipient, your message takes on additional value and the potential for increased sales opportunities.

What Makes Email Content "Dynamic"?

Any available data regarding your mailing list may be used to create specific, personalized messages. For example:

  • Name
  • Geographic Data
  • Past Buying Behavior
  • Past Email Activity

By inserting a first name field into a subject line, or sending emails to individuals with different content based on geographic locale, your email becomes "dynamic" by utilizing the data for each contact.

How Can I Market With Dynamic Content?

Popular uses for personalized content includes cross-selling or up-selling, sending offers based on personal or geographic data, or using any other accessible data to creatively market products and services.

What Dynamic Content Services Does Exact Data Offer?

Exact Data’s Email Marketing Services include a wide range of Dynamic Content opportunities for our clients. For more information and to speak with a Sales Representative, please call us at
877-440-3282 or send an email to sales@exactdata.com.

Common FAQ

  • What results can I expect?
  • What does it mean to have "white-listed IPs"?
  • Do I need both HTML and text versions of my email?
  • Talk to me about CAN-SPAM compliance.

    All of the emails in our database are opt-in and CAN-SPAM compliant, but that is only half the battle. We urge our clients to read the FTC’s guidelines on CAN-SPAM compliance when writing their email creative to avoid potential pitfalls.

  • Can I purchase emails from Exact Data and deploy them myself?

    Yes. However, we can only guarantee 100% deliverability if we deploy the campaign for you.

  • What are "best practices" when it comes to designing an email creative?

    Remember that people see hundreds of emails a day, and yours needs to be unique and stand out. In general, use bright yet professional designs. Use eye-catching (but not misleading) subject lines, and most importantly, include a strong call to action. What do you want your audience to do after opening? What are the goals of your campaign?

  • What reporting should I expect after the email campaign has deployed?

    After we deploy your email campaign, you’ll receive a detailed analytics report stating how many emails were deployed, how many were delivered, the amount of opens, the total clicks within those opens, as well as the click through rates with 48-72 hours.

  • What is Exact Data's data source?

    Exact Data sources consumer data from a national database with approximately 210 million names, postal addresses, and telephone numbers, with approximately 700 selects, originating from over 2,000 different sources. Exact Data overlays its permission compliant, opt-in email address database from over 100 sources on that national database, to make what we believe is the best, most accurate and up to date multi-channel consumer database on the market. Exact Data’s business data is sourced from national databases totaling approximately 100 million business names, email and postal addresses, and telephone numbers, originating from hundreds of different sources. Selects include but are not limited to SIC code, job title, and employee size.

  • Does Exact Data offer performance guarantees?

    We guarantee a 100% delivery rate for email (when deployed by Exact Data). Since marketing campaigns in general rely on many different factors (quality of products, advertisement, etc.), we can only guarantee your messages will be received.

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