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( a time for social distancing )
( a time for social distancing )
Data is the most valuable resource any business owner can use. Creating a solid first-party data strategy is like finding gold in terms of your marketing #shinebrightlikedata. So what is the difference between first, second, and third-party data, anyway? We’ll get to that, hang tight.
Your business thrives when you use customer data to make decisions. Data serves as a map and an energy source, allowing you to change the way you create marketing strategies and communicate with your target customers. Unfortunately, you likely have unknown issues occurring within your customer datab...
Building an effective marketing plan helps you grow your business in a strategic way (as we’re all wiping our brows trying to keep up with it all). When you own a business, you’re probably balancing a million plates in the air at once—but one thing you shouldn’t overlook?
Data analytics. Sounds like something that just went over my head, you know? Truth is, learning how to understand and use data analytics to grow your business is an incredibly valuable asset to have at your disposal.
Although 2020 was an extremely challenging year for many businesses, a new year is an opportunity to change things up and work to acquire new customers and retain current customers. Understanding marketing strategy trends for 2021 will help you make decisions, implement new ideas, and see results in...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."