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( a time for social distancing )
( a time for social distancing )
If you've been less than impressed with your previous email campaign results, you may be feeling a bit discouraged. You've spent time, energy, and company resources to send these out and want to make sure you see optimal results. To prepare for your upcoming email campaign and make sure that it exce...
Every business has a goal to increase revenue, expand brand recognition, and increase their product offering lineup. One way to do that is by utilizing an email list to reach out directly to customers, commonly known as retention marketing. However, many businesses find their efforts to focus on a r...
Email marketing is one of the most effective methods of reaching a new target audience in marketing today. Email is also quite ubiquitous and often its rules and regulations are misinterpreted or misquoted. As a result of being in this business for quite some time, Exact Data would like to help...
In the wake of global pandemic COVID-19, many business have been forced to switch their direction. Exact Data was also there on the front lines ready to act quickly and service these businesses from a data marketing perspective and it deemed to pay off for many companies. One in particular be...
Email marketing is the cornerstone of most marketing strategies. It’s easy-to-use, inexpensive, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as consumers who make a purchase through email spend 138% more than people who don’...
Your email marketing campaign is a critical part of your relationship with your customers. It's how you connect with them, offer new information to your subscribers, and provide discounts and other benefits that keep bringing your customers back to your business no matter what else they have going o...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."