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Email marketing has changed the way a business promotes their products and services. During this uniquely challenging time for businesses, utilizing and growing your email prospect list matters more than ever.
If your marketing strategy involves sending out generic emails to large lists composed of the general public, you’re missing out on a golden marketing opportunity. Don’t let the chance pass you by to find your ideal audience who is genuinely interested in your product or services.
If you've been less than impressed with your previous email campaign results, you may be feeling a bit discouraged. You've spent time, energy, and company resources to send these out and want to make sure you see optimal results. To prepare for your upcoming email campaign and make sure that it exce...
Every business has a goal to increase revenue, expand brand recognition, and increase their product offering lineup. One way to do that is by utilizing an email list to reach out directly to customers, commonly known as retention marketing. However, many businesses find their efforts to focus on a r...
Email marketing is one of the most effective methods of reaching a new target audience in marketing today. Email is also quite ubiquitous and often its rules and regulations are misinterpreted or misquoted. As a result of being in this business for quite some time, Exact Data would like to help ex...
In the wake of global pandemic COVID-19, many businesses have been forced to switch their direction. Exact Data was also there on the front lines ready to act quickly and service these businesses from a data marketing perspective and it seemed to pay off for many companies.
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."