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( a time for social distancing )
( a time for social distancing )
As you develop your marketing plans for 2021 (can you believe we can finally say that?!), you might be wondering what changes you should make. Every year, new trends lead us to make changes in our businesses to keep up with the times. This year, direct mail practices are going to be more important t...
With the recent rise of COVID-19, the way we shop and consume advertising has shifted drastically. Directly contacting your customers at home is the perfect way to continue marketing while shifting your marketing efforts to meet consumers’ current needs.
The upcoming implementation of the California Consumer Privacy Act (CCPA) appears to be throwing a wrench into the world of personal information. The CCPA will allow consumers to opt-out of the sale of their personal information, requiring businesses to update long-solidified marketing practices.
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Your company's success hinges on your ability to effectively reach your target audience and motivate them to invest in your products or services. In an age when consumers are so bombarded with electronic marketing that they are blocking online advertisements, direct mail marketing is seeing a resurg...
A successful direct marketing campaign is both personalized and well-executed. A targeted audience is crucial to not ending up in the junk pile of discarded and unread daily mail. Fortunately, there are certain steps you and your business can take to ensure your return on investment (ROI) and that y...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."