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( a time for social distancing )
( a time for social distancing )
With the recent rise of COVID-19, the way we shop and consume advertising has shifted drastically. Directly contacting your customers at home is the perfect way to continue marketing while shifting your marketing efforts to meet consumers’ current needs.
The upcoming implementation of the California Consumer Privacy Act (CCPA) appears to be throwing a wrench into the world of personal information. The CCPA will allow consumers to opt-out of the sale of their personal information, requiring businesses to update long-solidified marketing practices.
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Your company's success hinges on your ability to effectively reach your target audience and motivate them to invest in your products or services. In an age when consumers are so bombarded with electronic marketing that they are blocking online advertisements, direct mail marketing is seeing a resurg...
A successful direct marketing campaign is both personalized and well-executed. A targeted audience is crucial to not ending up in the junk pile of discarded and unread daily mail. Fortunately, there are certain steps you and your business can take to ensure your return on investment (ROI) and that y...
The way companies advertise their products and services has seen dramatic changes over the last decade. So much so that even classic methods, like direct mail, which was once thought of a prosaic and unimaginative has been given a new life.Not too long ago direct mail was thought of as nothing more ...
TRIVIA: The "ZIP" in "ZIP Code" is an acronym for "Zone Improvement Plan."