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What The California Consumer Privacy Act (CCPA) Means For Advertisers and Consumers
The upcoming implementation of the California Consumer Privacy Act (CCPA) appears to be throwing a wrench into the world of personal information. The CCPA will allow consumers to opt-out of the sale of their personal information, requiring businesses to update long-solidified marketing practices.
7 PPC Tips for Beginners
Pay-per-click (PPC) advertising is a digital marketing strategy that business owners can’t afford to ignore. Not if you want your business to grow and remain competitive. Looking to break into PPC? Here are 7 must-know tips…
5 Strategies to Increase Your Facebook Engagement
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
6 Ways to Spice Up Your Direct Mail Marketing
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
Use These 4 Email Trends to Up Your Marketing Game
Email marketing is the cornerstone of most marketing strategies. It’s easy-to-use, inexpensive, and can reach your target audience exactly when you need it to. It’s also great for your business’s bottom line, as consumers who make a purchase through email spend 138% more than people who don’t receiv...
11 Tips for Writing Fantastic Email Content
Your email marketing campaign is a critical part of your relationship with your customers. It's how you connect with them, offer new information to your subscribers, and provide discounts and other benefits that keep bringing your customers back to your business no matter what else they have going o...
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