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What is CAN-SPAM Compliance?
Email marketing is one of the most effective methods of reaching a new target audience in marketing today. Email is also quite ubiquitous and often its rules and regulations are misinterpreted or misquoted. As a result of being in this business for quite some time, Exact Data would like to help expl...
Exact Data Supports Manufacturer’s Initiative to Quickly to Promote Mask Production
In the wake of global pandemic COVID-19, many businesses have been forced to switch their direction. Exact Data was also there on the front lines ready to act quickly and service these businesses from a data marketing perspective and it seemed to pay off for many companies.
What The California Consumer Privacy Act (CCPA) Means For Advertisers and Consumers
The upcoming implementation of the California Consumer Privacy Act (CCPA) appears to be throwing a wrench into the world of personal information. The CCPA will allow consumers to opt-out of the sale of their personal information, requiring businesses to update long-solidified marketing practices.
7 PPC Tips for Beginners
Pay-per-click (PPC) advertising is a digital marketing strategy that business owners can’t afford to ignore. Not if you want your business to grow and remain competitive. Looking to break into PPC? Here are 7 must-know tips…
5 Strategies to Increase Your Facebook Engagement
If you’ve been struggling with Facebook lately for your brand page, don’t think you’re alone. Between changes to the layout of brand pages, News Feed algorithm adjustments, and countless other tweaks and changes, marketers are constantly on their toes anticipating what’s coming next.
6 Ways to Spice Up Your Direct Mail Marketing
With the continued growth of online media, it might seem the appeal of direct mail marketing has waned. Sophisticated marketers know, however, that a physical sales letter in a mailbox still has power to convince prospects to buy.
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