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Why Your Business Should Run a Multi-Touch Marketing Campaign
Multi-touch campaigns reach out to your target audience using a variety of formats. With a consistent voice and brand, this type of marketing strategy revolves around the use of “effective frequency”—the number of times a potential customer needs to see your message and brand before acting.
5 Techniques to Increase Email Personalization
In today's tech-savvy world, email is an important way to connect with customers. It can be hard to get them engaged or to even open emails. However, personalization is a great technique to draw customers in and get them talking. Here are a few ways to put personalization into your emails:
How Marketing Emails Influence Consumer Behavior Today
We currently live in a modern world of technology that evolves rapidly and consistently. A vast majority of essential tasks that once required in-person presence are now accomplished via computer, cell phone, or mobile tablet. Companies have adapted to trends that their consumer base desires in rega...
Developing a Marketing Strategy That Works
There is more to an effective and results-producing marketing strategy than just great products and services combined with a great message. Those are important and valid factors, but they are meaningless without all the components used in Developing a Marketing Strategy.
Best E-mail Design Practices to Help Win Customers
You only get one chance to make a good first impression on potential customers, and, for many businesses, that one chance is the humble e-mail. Your initial e-mail contact with a potential customer or an existing customer can set the tone for your business relationship. It can be the difference betw...
3 Essential Copywriting Tips for High-Engagement Email Marketing Campaigns
Looking to boost the engagement of your email marketing campaigns? It's all about the copy. Experienced copywriters have a whole retinue of writing techniques that bring in the crowds and increase the level of response. Read on to find out 3 must-have tips for crafting high-quality copy for your nex...
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